Local Business Survival Workshops
Fix One Leak at a Time.
Running a local business is hard enough.
You probably don’t need another giant marketing plan, another piece of software to learn, or 37 new things added to your to-do list.
Sometimes you just need to fix the thing that’s leaking.
Each Local Business Survival Workshop focuses on one specific problem that can cost a local business customers, opportunities, or revenue.
We work through the strategy, communication, and customer experience behind it.
No complicated tech lessons. No marketing jargon.
Just one problem at a time.
One workshop. One leak. One system improved.
Special Seasonal Workshop
Black Friday Survival Workshop
Build your Black Friday plan before everyone starts scrambling the week of Thanksgiving.
Black Friday can be a great opportunity for a local business. It can also turn into a last-minute discount, a rushed Facebook post, and a few emails nobody planned until Tuesday night.
This workshop is about avoiding that.
We’ll build a practical Black Friday campaign designed around your business, your customers, and your margins.
By the end of the workshop, you’ll have a clear plan for:
- Your Black Friday offer
- Who you should promote it to
- When the promotion should start
- What your emails and messages should say
- How to create urgency without sounding ridiculous
- What happens when someone shows interest but doesn’t buy
- How to follow up after the promotion
- How to turn the promotion into future customers instead of one-time bargain hunters
You won’t leave with a pile of notes. You’ll leave with a Black Friday plan.
90-minute live workshop
$97
Includes the Black Friday Survival Kit, templates, planning tools, and workshop replay.
What we’ll build together.
Pick the Right Offer
Black Friday does not automatically mean “take 30% off everything.” We’ll create an offer that gives customers a reason to act without unnecessarily destroying your margin.
Choose the Right Audience
Should you target new customers? Past customers? Old leads? Your best existing customers? We’ll decide who should hear from you and why.
Build the Communication
We’ll work through the emails, text messages, social posts, and other communication needed to support the promotion. Focus on clear communication rather than hype.
Plan the Follow-Up
Most businesses focus only on the sale itself. We’ll also decide what should happen when someone clicks, replies, asks a question, shows interest, or doesn’t buy.
Build the 30-Day Plan
You’ll leave knowing what needs to happen before, during, and after Black Friday.
You Don’t Need to Become a Marketing Technologist.
We’re not going to spend the workshop watching Brian click through software menus. The technology isn’t the important part.
We’ll work on questions like:
- What should your customer hear?
- When should they hear it?
- What should happen next?
- When should a real person step in?
- What happens after Black Friday is over?
You know your customers and your business.
We’ll work together on the strategy and communication. If you want help putting the machinery behind it afterward, Boost X Local can help with that.
Black Friday Is Just the Beginning.
The Black Friday Survival Workshop is a special seasonal event. After that, the Local Business Survival Workshop Series will continue throughout the year.
Each workshop tackles another common leak in a local business.
Stop Losing Leads
Fix the response leak.
Build a better system for missed calls, website leads, messages, and inquiries so good opportunities don't quietly disappear.
Opportunity Recovery
Fix the follow-up leak.
Create a better plan for estimates, quotes, leads, and opportunities that stall or go quiet.
Review Flywheel
Fix the trust leak.
Turn more happy customers into reviews without awkwardly begging for them.
Bring Them Back
Fix the repeat-business leak.
Stay useful, stay remembered, and give past customers a reason to come back.
Referral Engine
Fix the referral leak.
Create a comfortable system for generating more referrals from customers who already like you.
Make It Easy to Do Business With You
Fix the customer-experience leak.
Find unnecessary friction in the customer journey and create a smoother, more memorable experience.
What every workshop includes.
- Live strategy workshop
- Supporting Survival Kit
- Scripts and templates
- Practical examples
- Simple 30-day action plan
- Workshop replay
- Access to relevant discussion/resources inside the Local Business Survival Lab
The goal isn’t to give you more homework.
It’s to help you decide what should actually happen in your business.
Want to Work Through the Whole System?
Survival Workshop Pass
$397/year
Attend every Local Business Survival Workshop during your membership. Join the sessions that matter most right now, or work your way through the entire system one leak at a time.
- All live Survival Workshops
- Workshop replay library
- Survival Kits
- Templates and planning resources
- Ability to attend repeat sessions as the workshops cycle again
What Happens After the Workshop?
You have two choices.
Take the strategy and put it into action yourself.
Or let Boost X Local help put the machinery behind it.
You make the important decisions about your customers, communication, offers, and business. Boost X Local can handle the systems, automation, follow-up, and technology that keep those decisions working consistently.
You know your business. We’ll help make the systems work.
Active Boost X Local Managed clients receive access to the Survival Workshop Series as part of their service.
Learn About Boost X LocalStart With the Leak in Front of You.
You don’t have to fix everything at once.
Black Friday is coming. Let’s start there.
Build the offer. Build the communication. Build the plan.
Then put it to work.
One workshop. One leak. One system improved.
Seats are limited so we can actually work on your business.