Professional Summary
A marketing professional with 18 years of experience in a wide range of areas, including marketing, technology, education, and systems analysis. An expert in marketing and design with strong oral and written communication skills. A 2016 graduate of Canisius College’s Master of Science in Communication & Leadership program with a concentration in Integrated Marketing Communication.
Professional Skills Demonstrated
Jamestown Community College
Systems and Training Analyst || 2016 – Present
• Develop video training for technology upgrades.
• Teach and market “lunch and learn” technology work, including topics such as Graphic Design with Canva, Outlook, and Windows 10.
• Create internal process workflows to automate approvals all electronically, reducing printing/mailing costs.
• Lead multiple projects and departments to maximize efficiencies for the college.
• Developed an electronic form system using Adobe Sign to quicken the signature process while reducing waste. Multiple departments were involved.
• Provide technical training to new staff and faculty.
Coordinator of Computer Training || 2014 – 2016
Responsible for scheduling, marketing and teaching continuing education classes at JCC North County Campus.
• Scheduled, developed curriculum, and taught CE computer classes including WordPress, SEO, Social Media Marketing, and Web Analytics.
• Provided marketing support of CE classes using Facebook, LinkedIn, and email marketing.
• Determined training needs of the community by surveys and oral feedback.
• Created, maintained, and monitored the marketing calendar for North County CE classes.
• Provided technical support to students and faculty in the North County campus.
• Developed and managed a signage system at the North County Campus.
Canisius College || 2007 – 2016
• Provide support to students and faculty of Digital Media Arts labs on campus.
• Supervised the DMA lab, including two work-study students.
• Updated Canisius department web pages as needed, using a content management system.
• Provided demos to students of software such as Adobe Creative Cloud.
• Supervised the DMA lab, including two work-study students.
• Updated Canisius department web pages as needed, using a content management system.
• Provided demos to students of software such as Adobe Creative Cloud.
Adjunct Instructor
• Classes included Digital Graphics, Digital Design Concepts, Print Design, Intro to Web Design, Interactive Multimedia.
Buffalo Public Schools Adult Education
Instructor || 2008 – 2013
• Taught and developed curriculum for Intro to Web Design with Dreamweaver.
Adeptiv Solutions
Marketing Associate || 2003 – 2007
• Designed and developed corporate communications pieces such as newsletters, posters and flyers.
• Designed and maintained retail signage system and advertisements for convenience store.
• Designed various marketing materials such as direct mail pieces, brochures, ads, magnets, posters, etc.
• Created relationships with vendors to establish cost effective materials.
• Liaison between the marketing department and the IT department for website changes and updates.
• Created graphics and administered 3 dynamic storefront websites.
• Designed and executed HTML email campaigns
Education
Master of Science (Communication and Leadership). Canisius College (Buffalo, NY)
Concentration: Integrated Marketing Communication
Concentration: Integrated Marketing Communication
Bachelor of Fine Arts (Visual Communication). American InterContinental University (Hoffman Estates, IL)
Associate of Science (Computer Science). Jamestown Community College (Jamestown, NY)
Other Relevant Information
Computer Skills: Google Workspace, Microsoft Office, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat, Adobe After Effects, Adobe Premiere, Canva, ClickUp, Trello.
Web Skills: HTML, CSS, WordPress, MailChimp, Digital Publishing, Social Media.
Marketing Skills: Marketing Research, Strategy, and Planning, Copywriting, SEO, Marketing Automation, Email Marketing, SMS Marketing, Direct Mail.
Freelance Clients Include Buffalo Philharmonic Chorus, New York Dance & Arts Innovations, Inc., Pioneer Camp, and Autism Services Inc. Click Copywriting Example and Projects to see sample work.